Roosevelt Wright, III is professionally known as Ro Wright and he is sometimes called “Pastor Ro” or “Hero”. He resides in Slidell, LA, a suburban area on the New Orleans Northshore. Ro was born in Monroe, LA and spent 17 years in Shreveport, LA. After graduating from Carroll High School in Monroe (1994), he studied Mass Communications at Southern University in Baton Rouge, LA. In High School, he was Student Body President, a member of the National Beta Club, School Debate Team, and winner of the NAACP Act-So in which he spoke on a National Level in 1993. He didn’t stay at Southern long due to professional offers to work full time in Radio & TV.
Ro began working on radio when he was 13 years old. It was unheard of for a kid his age to have mastered radio skills with no professional training.
“I wasn’t the avarage kid. I didn’t play sports or do much extracurricular school activity. I spent all of my time cultivating my gifts. Everyday, I rushed home from school and I used my dad’s record player to pretend I was a radio DJ. I recorded my own commercials and built me a mock radio station in our house. I drove them all crazy because they not only had to listen to me pretend I was a radio personality but I also recorded my shows on tape and made my mom and dad play my radio show in the car all day,” he laughed.
His aunt, Carmenita, dated a local DJ by the name of “Slick Vick”. Ro was instantly attracted to Vick and his profession. “I made my aunt take me to all Vick’s live remotes and whenever he was coming over I asked him a million questions,” said Ro. Vick allowed Ro to come to KYEA many times to hang out with him at the radio station. When Ro and his brothers were about 7 years old, Vick allowed them to talk on the air with him. For his brothers it meant nothing. But to Ro, Vick had opened a world of possibilities in his mind. “I knew at that moment I was going to be on the radio,” said Ro.
His Boy Scout Troop implemented a program that allowed kids to intern for the Summer in a place of business which lined up with their future career. Ro knew instantly where he wanted to be. The radio station didn’t have an intern spot so he ended up working for All State agent, Jamie Mayo, (who later became the city’s mayor). While Ro recalls working for Jamie Mayo easy he says it was boring. “I hated that job. Filing papers and aswering the phone… I hated it. He was cool but the job just wasn’t for me. I complained everyday until magically the dream job was available!”
Ro’s father, Roosevelt Wright, Jr., told him the radio station had a youth intern spot available. Ro volunteered to do extra chores and rake the yard if his dad would make the call for him. Long story short, Barbara Dawson Monk, hired Ro to be their youth intern for the Summer. At 12 years old, he was working in a real radio station. He did all the office work they required but Monk had no idea the kind of kid she had welcomed into her station. Monk recently stated, “I had never seen anything like him. This young man was determined to be on the radio. We couldn’t make him go home. After his three hour shift ended he stayed at the station an extra four hours to help the DJs,” she said. “He was an incredible kid,” she added. Later in life Ro found out, even though he received a weekly incentive check from KYEA, the money was actually coming from his father.
By 13 years old, when a radio personality couldn’t come in to work, Ro was asked to spin records until a replacement jock showed up. He did such a great job spinning the records Monk didn’t even realize the replacement jock never showed up. The next day that same shift was unfilled and Ro was acsked to stay until a replacement showed up and that night, the replacement jock quit. The program director Rocky Love asked Ro to fill in until the station could hire a new person for that shift. However, Ro did so well in that spot they decided to leave him there. Eventually the station found a replacement and Ro was removed.
A few months later, Holiday Broadcasting (another media company in the same city) opened a new station. Bob Holiday needed someone to do nothing but play music. He gave Ro a real job at age 13 to actually play music. “I was so excited. I actually got money for playing records.I couldn’t talk but nobody my age was working a real shift on the radio. I felt like a Super Hero,” he said. Already a popular kid, Ro became the local mouthpiece for KLIP 105. He told everybody and made sure his whole peer group knew about it. However, Ro was anxious to talk on the air. “Just playing music was not enough for me. I wanted my friends to know it was ME playing their favorite songs.”
Bob Holiday was not prepared to let a 13 year old kid talk over the air but because Ro was getting a little money for working there he felt at least KLIP paid him and decided to stay there and learn. By 15, his skills had improved so much that his former station, KYEA, needed an overnight talent for the weekends and they were interested in letting him talk. Ro hopped at the opportunity immediately. His parents agreed to let him work at KYEA over night on the weekends as long as his grades did drop. Within one rating period, Ro increased the listenership at KYEA and it set him up for an even greater shift. “I was asked to do the 9pm-midnight shift after Gentleman George,” said Ro. George had the highest rated show in the city and took a special interest into Ro. “I learned more about radio under Gentleman George than anyone in my career,” said Ro. George was a college student at Grambling St. University and had mastered his skills enough to work professionally while he was in college.
George mentored Ro as a ‘little brother’ and showed him the basic skills of talking over the air. George didn’t mind yelling at Ro and hurting his feelings but he was also very intricate in building his self esteem. Ro took that shift and made it one of the most popular shows on the station. At 16 years old he had instantly become the most popular teen in the city, DJ’ing most of the school events, parties, Homecomings, and even some of the local college parties. By 17, he was a household name. Ratings were proof that ‘Daddy Ro’ had arrived.
By 17, he was making more money than any of his peers and had become so efficient with Radio Broadcasting that he was getting offers from other stations around the region. KLIP switched their call letters to KRVV and geared their programming to more of a younger Black audience. Rocky Love at KYEA was offered the job as a Program Director for the cross town rival and he took Ro with him as the primetime personality at 17 years old. In one rating period, Love and Ro proved to be a dynamic duo cutting KYEA’s numbers in half. The new station, 100.1 The Beat, became the talk of the city and Ro had become a dominant force with the younger crowd.
By the time, Ro was a senior in High School he recevied scholarships in Mass Communications to several colleges and chose Southern. “Southern was hard for me. I had already been working in Mass Comm for like 5 years and I was sitting in a classroom under a teacher who had never worked in the field. I loved the school but all I could think about was getting back on the air,” he said. When a job offer was presented to him back in Monroe, he took it and it proved to be a great move because his ratings put him in position to work in larger markets.
In Shreveport, the story merely replicated exactly. He was brought there to work at KMJJ, the city’s largest station. His numbers were so impressive that he became the #1 air personality in his time slot almost immediately. Quin Echols, a Dallas programmer, took a role at the station’s rival, KDKS, and offered Ro a higher position as his Music Director. Ro joined Quin at KDKS and continued a very productive tenure there for years. Years later, Michael Tee was hired at KMJJ. He met Ro and offered him a very lucrative salary to join him back at KMJJ as his Music Director and Production Manager. He always gave Ro complete control over his programming.
Cary Camp, owner of The Radio Group, was always supportive of Ro. He and Quin Echols asked Ro to meet with them about his future in the market. “They embraced me as a family and gave me opportunities that other stations hadn’t,” said Ro. “They pretty much made me their franchised player,” he added, comparing it to the NFL. Camp promoted Echols and Ro as the faces of their brand. Ro was the primetime jock and Echols worked the morning shift. KDKS seemed to be a great place for them both. While Echols was the Program Director, he gave Ro much freedom and control over his show. “Quin and Cary’s trust in me went a long way,” he said.
When Camp opened his new Hip Hop Station in 1999, Ro was the first person on the air and at one time he was working for Camp’s KDKS and KBTT. Echols trusted Ro to help with the initial programming of KBTT and made him his Music Director but moving him to mornings instead of nights. The Radio Group would serve as Ro’s home for the remainder of his 17 year radio career.
At the radio group he was able to mentor many jocks who have gone on to major markets and became great broadcasters. As he began to grow more mature in the business, he and Echols became very good friends and are still quite fond of each other to this day.
In 2005, Ro ended his professional radio career and began his own Publishing Company.
Ro and his wife Sandria Wright are very energetic and engaging leaders. They have kept a personal commitment for more than a decade to building not only the people attracted to their local ministry efforts but around the country as well.
Ro is an accomplished businessman, well traveled, Author, Poet, and Life Coach with a passion for building Marriage and pushing Men to their highest potential. He has been featured on HBO, MTV, Fox Sports, Ebony Magazine, and TBN for his impressive career in making an impact on the lives around him.
He began in ministry at a young age in his father’s church in Monroe, LA. Tabernacle Baptist Church taught him the basics of Christianity and planted the seeds that would later produce fruit all over the world. For 13 years, he was a popular Radio Personality, Community Activist, and Minister in the Greater Shreveport area of Louisiana. After building a congregation in Shreveport for 5 years, he and his wife accepted a greater opportunity to work in Ministry in New Orleans in 2009.
At 42 years old, his resume is quite impressive.
- State Leader for the Louisiana Baptist Youth Encampment Association for more than 10 years.
- Youngest recipient of the Amistad Leadership Award.
- Two Time Golden Mic Award Winner for Public Speaking.
- National Baptist Convention Spoken Word & Contemporary Arts Contributor
- Member of the Clergy Circle at Tabernacle Baptist Church for 8 years.
- Member of the Clergy Circle and Church Leadership team at Household of Faith in New Orleans, LA for 3 years.
- Youth, Men, Marketing, and Marriage Ministry at Praise Temple Full Gospel Baptist Cathedral in Shreveport, LA over a span of 5 years.
- Youth, Dramatic Arts, Evangelism, and Spoken Word Leader at Mt. Olive Baptist Church in Shreveport, LA for 5 years.
- Spoke in more than 235 schools, churches, and community events in one year. (2013)
- Assisted the Church of God in Christ, Full Gospel, and Baptist Fellowships with Marketing and Ministry Enhancements throughout the State of Louisiana.
- Has starred in more than 30 Gospel Stage Plays. Wrote and Directed 4 of his own.
- Church branding consultant and Clergy Affiliate for Tabernacle Baptist Church in Monroe, LA for 10 years and still currently affiliated.
- Studied, licensed, and prepared for Ministry Leadership under the respected Dr. Larry Hood.
- Served as Pastor Metro Assembly of Faith in New Orleans for 4 years.
- Associate Minister at Household of Faith Church in New Orleans, Antoine Barriere – Pastor
- Hosts seminars around the country about Technology In The Church, The Power of Theatrical Arts, Get The Ring Keep The Ring (Marriage Seminar), and Reaching Youth In An Evolving Society
Sandria is well accomplished in Business. Having managed several retail outlets all over Louisiana she learned the basics of Accounting and Management, two qualities that would later position her to assist her husband’s ministry efforts. Having climbed her way up the ladder within the Capital One Banking system she learned valuable principles to build the business side of their Ministry efforts. She currently works in the same capacity for Regions Bank.
She is very personal and humble. Members know her to be a great listener with very good discernment. She has extensive experience working with Youth and Women having assisted her husband in many of his Ministry Positions. They both are very big advocates for Marriage. It’s the one area of ministry they are both most comfortable. They were pinned to be Marriage Counselors on a Reality Show that they pitched, “Young & Married In New Orleans”. The two offer Marriage workshops and retreats all over the country.
Ro and Sandria are parents first. They have two very talented sons, Cadence (oldest) and Ethan (youngest). Residents of Slidell (New Orleans Northshore), they made New Orleans home years ago and have been very engaged in the Boy Scout District, New Orleans Mission, the award winning NOLA Spoken Word Community, Dillard University, The New Orleans Pelicans/Saints Community Outreach divisions and several other areas of the Metro.
Ro is one of the founders of Congo TV Network, a growing television platform available on Apple TV, Roku, Amazon Firestick, and Google Chrome. It is similar to Netflix. Ro produced 8 shows for the network by the end of 2018.
He is the owner of 100 BLK Radio, serviced in New Orleans. It is a wireless radio station available through more than 10 internet platforms. 100 BLK plays Today’s hits with a focus on 80’s and 90’s R&B. The station has a huge Gospel audience on Sunday mornings.
Ro has self-published five books. Tenacity, The Power of Possibility, Intermission, and Get The Ring Keep The Ring are all self empowerment books. He recently released his first novel, The People Next Door, and plans to release two more novels by the end of 2019.
His Podcast, The Ro Show, has thousands of listeners every week. It can be found on iTunes Podcasts, Google Play Podcasts, Youtube, Podbean, Castbox, and Tune In Radio. Callers call in to discuss today’s current issues.